The small but mighty team at Rolfe Pancreatic Cancer Foundation did not include a marketing professional. While getting by, the story they were telling in their marketing efforts didn’t match up with the personalized, hands-on approach of their actual work.

ZBD Creative developed a Branding and Style Guide, updating Rolfe’s mission, vision, and goals, and created the pillars of focus and key messaging for the internal team and Board of Directors. This serves as a playbook from which all marketing efforts are initiated.

Marketing efforts shifted to a storytelling approach, showcasing real-life stories of patients and families impacted by pancreatic cancer and how Rolfe’s boots-on-the-ground mentality is making a difference.

Role: Marketing Strategy, Organizational and Event Marketing Planning and Execution, Copywriting (email, social, web, newsletter, print), Profile Stories, Design Oversight, and Webinar Moderator/Interviewer.