Family Business Heroes
Loyola University Chicago’s Family Business Center
Campaign objective: Build brand awareness through impressions and drive traffic and website visits through clicks.
1.084M+ Impressions
9,750+Website Clicks
79.3% Facebook & Instagram Clicks
When COVID hit, Loyola University Chicago’s Family Business Change had to change from their in-person Family Business of the Year event.
We partnered with Loyola to develop the Family Business Heroes campaign, providing a video and article profile series showcasing the resiliency of family businesses during the pandemic and a second series on Environmental, Social, and Governance (ESG) efforts.
This campaign allowed the Center, usually a high-touch organization, to continue interacting with its member families and beyond while highlighting the positive efforts of families in business, at work, and in the community.
ROLE: Program Development, Writer (articles, emails, and social), Interviewer, Producer, Design Oversight, and Project Manager.
"Our ESG efforts have been a focus of the company since its inception." (video)
"Ethics drive all of the decisions we make." (video)
"To be a good board chair of a family enterprise, you have to be a lifelong learner." (video)
"We’re focused on providing the enjoyment of food and water for everyone. It’s the right thing to do." (video)
"Corporate sustainability—and a responsibility to our surrounding communities—are part of our DNA." (video)
"We have the responsibility to make sure we are doing the right thing for the environment." (video)
“As we saw success in our sustainability efforts, we asked ourselves, ‘How can we share these efforts—and results—with others?” (article)
“All of our work focuses on passing the baton to future generations and seeing how we can leave the world better than we’ve found it." (article)
"There was no playbook for this. We were writing the rules as we went." (video)
"This isn't the first pandemic our company has ever experienced." (video)
"We did what we could to keep supplying our customers who needed our products to save people's lives." (video)
"We didn't do this alone. It takes a village and we relied on our resources to give us information so we could make good decisions." (video)