fentanyl Awareness
Safer Sacramento
3x Award-Winner: 8th Annual Shorty Awards
559,800+ Reach on Social
412,000+ Impressions
32,000+ Engagements
5,600+ Website Clicks
7.8% Engagement Rate (1%-3% is considered good)
8,400 Website Visits
6,700 Fentanyl Facts Page Views
343,000+ TikTok Views
We were brought on by Chasnoff Media to partner in creating a 6-week multi-media fentanyl awareness and educational campaign for Sacramento County’s Substance Use Prevention & Treatment, Department of Health Services.
Together, we created the campaign strategy, developed the brand and style guides for Safer Sacramento, produced dozens of short-format videos distributed on social and online, and designed billboards and transit stop ads.
ROLE: Brand Development and Guidelines, Copywriter, Interviewer, and Producer.
Xannie Transit Ad
Xannie Instagram Ad
Xannie Billboard
Oxy Billboard
Oxy Facebook Ad
Perc Instagram Ad
Perc Transit Ad
Laura Didier talks about her son's death from fentanyl poisoning. (video)
Public Health Advocate Emmanuel Amanfor talks about the need to reduce stigma to have more conversations about substance abuse. (video)
Allysia Paloma, who lost her brother to fentanyl poisoning, talks about street drugs/fake pills often contain fentanyl. (video)
Owen Newman, Jr. lost his daughter to fentanyl poisoning. (video)
Sacramento County's District Attorney Thien Ho shares the impact of fentanyl facing communities today. (video)
See additional videos on Safer Sacramento’s YouTube page.